American Dream: the new US$5 billion mega-mall built for the Instagram era

Lindsey Vonn was among the luminaries on hand last month to christen “Big Snow”, North America’s first indoor ski facility, part of a new US$5 billion mega-mall in New Jersey.For about US$30, consumers can ski for two hours on a 300-metre hill of man-made snow, the glare of the sun replaced by a metal ceiling in a venue that will be kept below freezing even in the dog days of August.Big Snow is a flagship experience at the partially opened “American Dream”, an ambitious, long-in-the-making… …read more

Source:: SCMP – United States & Canada

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