The suits at Four Loko are no doubt attempting to capitalize on the ever-growing popularity of spiked seltzer, and rightfully so.
According to Nielsen by way of Business Insider, the segment grew more than any other in the beer category over the Fourth of July weekend and has seen sales increase by over 200 percent in the last year.
At this rate, it’s only a matter of time before another booze brand comes out with an even stronger hard seltzer. But at least for now, Four Loko can safely lay claim to the highest ABV crown.
Source:: MAXIM – News