College football fans are roasting The Ohio State University after reports surfaced that the school is seeking to trademark the word “the,” in an attempt to “protect the university’s brand and trademarks.” Ohio State filed a trademark application this week, triggered by the school’s desire to sell new merchandise with “THE” spelled out on shirts and hats.
JUST IN: The Ohio State University has filed for a trademark application to the word “THE” with an intent to use on shirts and hats. First discovered by @JoshGerben. pic.twitter.com/hdN4AIdvOt
— Darren Rovell (@darrenrovell) August 13, 2019
Ohio State’s arch-rival, the University of Michigan, responded on Twitter with a brilliant photo: “OF M”
— University of Michigan (@UMich) August 14, 2019
Ohio University also jabbed at Ohio State by pointing out that it is the oldest state university in Ohio.
Good morning from THE first university in the state of Ohio. pic.twitter.com/oG4Jvb7JpP
— Ohio University (@ohiou) August 14, 2019
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