Peapod founders make shopping for special dietary needs a breeze with new app, website

Brothers Andrew (left) and Thomas Parkinson, who founded online grocery delivery pioneer Peapod, have created Shifter.shop to give online and in-store shoppers free access to a tool that lets them ‘sift’ through grocery ingredients to find exactly the foods they want.

Brothers Andrew (left) and Thomas Parkinson, who founded online grocery delivery pioneer Peapod, have created Shifter.shop to give online and in-store shoppers free access to a tool that lets them ‘sift’ through grocery ingredients to find exactly the foods they want. | Elana Margolis

Peapod co-founder brothers have Introduced a website and scanning technology that lets shoppers search grocery aisles, products to filter out specific ingredients.

Just imagine you avoid or have an allergy to nuts. You can now walk into any Walmart, go to walmart.sifter.shop on your phone, filter by “nuts none” and start scanning the barcodes of the items you are interested in buying. The scanning tool will red flag you if that item you’re interested in purchasing doesn’t match your filter. You can then decide whether or not it makes sense for you to purchase the item.

All of this comes courtesy of Peapod co-founders’ latest venture, Sifter.Shop, a tool that lets online grocery shoppers quickly sort out off-limits ingredients in foods — but this time, the grocers delivering the goods are Amazon, Instacart, Kroger, Mariano’s, Target and Walmart, among others.

For example, if you or a family member is diabetic or suffers from Celiac, Crohn’s or Lyme disease, irritable bowel syndrome or has other special dietary needs, you can go to the website Sifter.Shop and apply filters using “SiftTags” to weed out nuts, gluten, allergens, shellfish, added-sugar content, foods that conflict with prescription medicines, and other special needs diet no-nos.

Starting Jan. 12, you can use Sifter’s new free app to scan grocery items in-person at Walmart. Shoppers can find the Walmart Shop-by-Diet tool at walmart.sifter.shop to scan grocery items’ ingredient labels in the store aisles.

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Elana Margolis
Shoppers can find the Walmart Shop-by-Diet tool at walmart.sifter.shop to scan grocery items’ ingredient labels in the store aisles.

Andrew Parkinson, who with his brother, Thomas, founded online grocery delivery pioneer Peapod, said his own conditions — diabetes and irritable bowel syndrome — require that he choose meat-free, gluten-free products, but he must ensure that they’re low in salt and sugar. He also must avoid foods such as garlic and onions.

His search for mayonnaise using SiftTags on the Sifter website, for example, immediately winnowed to 17 a list of 171 items in one store’s online grocery selection. The low-sodium and no-sugar-added definitions meet USDA and U.S. Food and Drug Administration guidelines.

“Our passion is to make healthy eating easy for everyone, and we believe Walmart’s Shop-by-Diet tool will help millions of its customers better manage their health through diet and nutrition,” Andrew Parkinson said.

Elana Margolis
Shoppers use categories called SiftTags, such as “Clean-style” — no added sugars and no nuts — to search the Sift.Shop website for the …read more

Source:: Chicago Sun Times

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