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Ad professionals have never been more in demand as a new set of companies guns for a piece of the advertising business.
Delivery services and platforms like Instacart, Drizly, and TikTok are hiring top ad execs as they build new ad businesses. Retailers like Walmart, Macy’s, Walgreens, and Home Depot that are setting up retail media platforms to offset thin retail margins. And Amazon is gobbling up adtech expertise to sell a variety of ad formats to brands.
The Bureau of Labor Statistics reported in June that the US advertising, public relations and related jobs have grown for the past five months after sinking in January.
They’re hiring from media companies, tech giants, and ad agencies, which are already in a hiring crunch.
“It is a job seekers’ market — agencies are trying to compete with agencies, brands and clients,” said Barbara Tejada, the owner of advertising recruiter Mighty Recruiting. “There’s so many jobs out there that it’s hard to get talent.”
Here are 12 companies, listed alphabetically, and the big ad hires they’ve made recently.
Amazon is the third-biggest digital ad company behind Facebook and Google. Most of its ad business comes from ad placements that promote sellers’ products in search listings, but it’s making a big pitch to sell advertising to brands that don’t sell products on Amazon.
To that end, Amazon has hired a string of heavyhitters from adtech companies in the past six months:
Director of product management Sam Cox, formerly at Google
Director of product management Jamie Fellows, formerly at Amobee
Director of advertising science Neal Richter, formerly at SpotX
Director of ad technology of physical stores Steven Truxal, formerly at Xandr
Caviar-owned DoorDash has an ads and promotions team that helps restaurants create offers like discounts, promotions and branded packaging through an app called Marketplace. And in April, it posted a job for an ad sales leader.
DoorDash’s ads and promotions team includes senior director Erin Butler and VP Toby Espinosa, and in the past year, it’s hired:
Director of ads and promotions Katie Daleo, formerly at Jet
Senior software engineer Grace Chin, formerly at Pinterest
Strategy and operations manager Camila Koziatek, formerly at Accenture Interactive
Alcohol delivery app Drizly sells ads where brands can pay to promote products in listings. A search for “vodka” in the app shows a banner ad at the top for Grey Goose vodka, for example.
The red-hot app was acquired by Uber for $1.1 billion in February and has made a couple notable marketing and advertising hires in the past year:
Amit Patel, SVP of strategic partnerships and monetization, formerly at NBCUniversal’s Peacock
Sara Ratto, product manager of advertising technology, formerly at Wayfair
GoPuff rivals DoorDash and Instacart for delivery of products like food and household items. It was valued at $8.9 billion after raising $1.15 billion in March.
GoPuff pitches ad formats like sponsored products to brands that are sold on the app; it also sells programmatic ads.
GoPuff outsources some of its ad sales but has hired two longtime Facebook ad execs to head its ad business:
VP of measurement and product …read more
Source:: Business Insider – Tech
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