Emma Rogue, 24, sells thrifted and vintage clothing and accessories on Depop, a social app where users buy and sell secondhand or upcycled items.
After going viral on TikTok in May, Rogue has tripled her following on Depop and has since doubled her monthly sales. She now makes about $7,000 to $8,000 a month in sales.
Rogue said TikTok is a powerful driver for sales and where her most active following exists. Her TikTok has over 173,000 followers and her most popular video has over 6.5 million views.
Business Insider spoke with Rogue about what it was like to go viral, how her TikTok has helped her business grow, and how she operates her full-time Depop career.
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Emma Rogue started posting on TikTok, the buzzy short-form video app, in February.
But it wasn’t until mid-May that she began to see the real power of TikTok to drive sales for her clothing resale business, when a video she made of herself packaging sales went viral, eventually reaching over 6 million views.
Rogue uses Depop, a fashion marketplace app for selling and reselling clothing, to host her resale business. With over 21 million users, almost 90% of its buyers and sellers are Gen Z, which makes it a natural fit with TikTok’s young audience. TikTok’s #Depop tag has over 350 million views.
Rogue’s viral video and subsequent follower boost on TikTok drove eyes and customers to her Depop shop, where she has now sold 2,340 items since starting nearly two years ago. And she’s not alone. TikTok has driven sales for other sellers too, like artists on Etsy and clothing resellers on Poshmark.
Before May, Rogue was selling between 150 and 250 items each month, she said. But after her viral TikTok, the amount of inventory she was selling doubled to between 300 to 500 items each month. Rogue was making about $3,000 to $4,000 in sales each month before May. Within a week of her TikTok being viewed by millions, her sales skyrocketed to just over $7,500 that week.
“The amount of sales that I got from that — it was just crazy,” she said. “TikTok is definitely a huge driver and that’s why I’m keeping up with TikTok.”
She now makes about $7,000 to $8,000 each month in her Depop sales, according to her Depop Stats report, which was viewed by Business Insider. That amount doesn’t factor in Depop’s 10% cut of each sale, and Rogue also estimates that she spends between $400 to $500 each month sourcing new items to sell. After fees and inventory costs, her monthly profit is around $6,000.
Since going viral on TikTok, Rogue’s following on Depop has tripled – growing by 20,000 within the first week after the video and reaching 60,000 followers on the app since.
On TikTok, she has over 173,000 followers and 4.6 million likes. Her other popular videos include tips on how to get on Depop’s explore page and content sharing how she sources thrifted and …read more
Source:: Business Insider – Tech