Logan Paul and KSI are facing off in another boxing match this weekend, and the months of hype around the rematch could result in seven-figure paydays for the YouTube stars

KSI Logan Paul box

YouTube personalities Logan Paul and KSI are facing off in a boxing match in Los Angeles this weekend after their previous fight generated an estimated $11 million.
It reportedly took 10 months to arrange the deal for the fight, and the two fighters have been emphatically hyping up the amount of training and hatred between them leading up to the rematch.
The YouTubers will face off in a 21,000-person arena, and the match promoter said each fighter could net seven figures. The set-up demonstrates just how much the two are relying on fans, including their 40 million combined YouTube subscribers, to pay up to watch the event.
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If you don’t know the names and faces Logan Paul and KSI, the massive publicity push in the past few months — between the press conference face-offs, videos of intensive training sessions, and movie-level quality hype trailers — could trick you into thinking there’s about to be a high-level championship bout happening this weekend.

But KSI and Logan Paul are celebrities more than they are boxers, and the people paying to watch them fight are likely not expecting a top-notch battle of athletic prowess. Instead, the two fighters bring with them their public histories of controversy, loyal fanbases, and a combined 40 million YouTube subscribers.

The two YouTubers are facing off Saturday in a head-to-head boxing match that acts as a sequel to their first fight back in August 2018, which ended in a draw. The first match was a success in drawing crowds: 18,000 fans watched the fight on-site in an arena in the United Kingdom, and at least 800,000 people paid to livestream the event online. That boxing match generated $11 million in revenue, according to estimates from Business Insider.

However, KSI vs. Logan Paul 2 is already gearing up to be even bigger, if you listen to the hype. Both YouTubers have further fueled the flames: In a recent interview with Business Insider, Paul said his goal for the upcoming fight is to “f— KSI up.” In response, KSI seemed unperturbed, and said he welcomes the challenge.

“Logan [Paul] is just going to say whatever he wants to,” KSI told Business Insider. “He knows this is going to be his final hurrah.”

This war of words isn’t a new strategy for the two YouTubers, who have made their livings as controversial figures while maintaining droves of fans and celebrity status. KSI has a history of making sexist remarks, and hurled insults at Paul’s girlfriend and family ahead of their first boxing match. Paul, on the other hand, was behind the recording of a body in Japan’s “suicide forest,” and made “distasteful and insensitive” comments regarding abortion and KSI’s sex life in a press conference last month.

But despite the sordid history, both YouTubers have furthered the sentiment that this time around, the boxing bout is a professional match. A deal for …read more

Source:: Business Insider – Tech

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