The rise of KSI, the 25-year-old YouTube millionaire who is fighting Logan Paul in a professional boxing match

KSI

British YouTube star KSI is preparing to battle US vlogger Logan Paul in their second livestreamed boxing match on December 9.
London-born KSI — real name Olajide “JJ” William Olatunji — pioneered YouTube celebrity boxing matches after making a name for himself playing FIFA on the platform.
His first match with Logan Paul in August 2018 ended in a draw, and the pair will be fighting a re-match in LA on Saturday.
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Here we go again.

KSI, the 26-year-old British YouTube star, is set to face off against controversial vlogger Logan Paul once again in a YouTube celebrity boxing match. The pair will battle it out on Saturday at the Staples Center in Los Angeles, which holds 21,000 people. And this time, they’ll be classified as professional boxers.

YouTube boxing matches are a hot new trend, kickstarted by KSI. Although the British vlogger first made his name playing video games on YouTube, he’s pioneered boxing events as a way to whip up famous YouTubers’ huge followings. The real-life matches could generate millions of pounds in ticket, merchandise, and streaming sales.

Here’s how KSI, real name Olajide “JJ” William Olatunji, went from a suburban London upbringing to becoming one of the biggest YouTube stars in the world.

SEE ALSO: Logan Paul reveals his plans to become a professional boxer, release a music album, and try out TikTok in the future

KSI was born in London, after his parents moved to the UK from Nigeria. “They would work their asses off,” he told The Sun in an interview.

He eventually moved with his parents out to the suburbs of Watford and went to a fee-paying school. It would now cost you £20,000 ($26,000) a year to send your child to the “posh” Berkhamsted School.

Despite the expensive education, KSI said he discovered YouTube from the age of about 15 and ended up failing his A-Levels. “Back then, people would be like: ‘What are you doing? You’re such a weirdo. Why are you making videos online?'” he told the Sun.

He created his first YouTube channel in his early teens, the now-defunct “JideJunior.” Almost all the videos feature KSI playing “FIFA 08,” a theme that would continue in his main YouTube channel.

Eventually, JJ would adopt the name “KSI”, which stands for “Knowledge, Strength, Integrity.”

In 2010, KSI created his main channel and began posting game play footage from “FIFA 11.” He began to amass a big following, and after just two years in he made enough money from YouTube ads and sponsorship to drop out of school.

KSI teamed up with six other YouTube gamers to form a group of creators called The Sidemen. “A sideman is basically someone’s bitch who just follows them around,” said fellow Sidemen member Miniminter in an FAQ. “I was basically JJ’s [KSI’s] bitch that followed him around.”

The Sidemen brand and channel mostly revolved around the YouTubers playing video games and charity football matches with each other.

The Sidemen would go on to live together in various plush houses in London. Their latest is …read more

Source:: Business Insider – Tech

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