Thai parties woo young voters, but one may hit the mark
BANGKOK — You could call it the 7 million-voter question: Will young people like the ones who turned out on a recent Saturday night to listen to politically hip rappers also make it to the polls for Thailand’s upcoming general election? And do they share the anger at the established order being sung and shouted about onstage?
The country in which this year’s 7 million eligible first-time voters have grown up has experienced two army coups since 2006, violent political polarization and a nasty crackdown on freedom of expression by the military clique that has held the reins since a 2014 takeover.
Topping the recent concert bill was the group Rap Against Dictatorship, whose surprise hit, “My Country’s Got That,” lambasts the hypocrisy of Thai society. Some of the song’s milder lyrics describe Thailand as “the country whose Parliament is a parlour.”
The breakthrough song has garnered almost 59 million views since its release on YouTube last October. Judging by the crowd at the concert, most of its fans hail from the 18-to-35-year-old demographic that makes up roughly a quarter of Thailand’s 51 million-strong electorate.
This generation is too young to hold many memories of a Thailand that was not politically troubled.
If it is unsympathetic to army rule, it also does not harbour any nostalgic affection for former Prime Minister Thaksin Shinawatra, a billionaire populist whose 2006 overthrow ushered in a political dark age in what had been one of Southeast Asia’s most promising democracies.
Unlike Thaksin’s hardcore “red shirt” followers and his rabid “yellow shirt” opponents — groups whose violent street protests helped derail electoral politics — their allegiances are up for grabs.
Political parties are taking notice, mostly by showcasing their younger candidates.
The Democrat Party, the country’s oldest, has its “New Dem” group of 21 young politicians led by 26-year-old Parit Wacharasindhu, a nephew of party leader Abhisit Vejajjiva, a former prime minister who himself once capitalized on his youthful image. Another of its members is Surabot Leekpai, the 30-year-old son of another former Democrat prime minister, Chuan Leekpai.
Another group, Bhumjaithai, previously known as an old-fashioned patronage-driven regional party, has been rebranding with campaign posters hitting hot-button issues close to urban millennials’ hearts — liberalization of marijuana laws, clear legalization of ride-sharing services and the easing of repayment terms for student loans.
Even the Palang Prachatrath Party, more or less a proxy for the military that supports returning the current army-installed prime minister to office, showed off 30 young members at a news conference, many contesting parliamentary seats in the capital, Bangkok.
But it’s the Future Forward Party, founded last March, that seems to have captured the imagination of many young voters.
Party chief Thanathorn Juangroongruangkit, who can tap into a family fortune from the auto parts industry, projects an image similar to a Silicon Valley entrepreneur. Tall and trim, and favouring casual dress, the 40-year-old is tech-savvy and practices extreme sports. He also has a low-profile history of supporting progressive organizations, while most of his core team is younger and directly involved in activist groups promoting …read more